Topic: CONGRADULATIONS! Hiphop Best of 2007 Winners (the pitch)
- Oct 10, 2007 04:41pm by NRG - livin the art that is life !
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[color=yellow:1b22e1098f][b:1b22e1098f]Best Hip-Hop DJ (2007)
DJ Ataxic[/b:1b22e1098f][/color:1b22e1098f] (Bryan Fisk) djataxic.com
"I am not a jukebox," DJ Ataxic reminds readers on his blog. He need not remind his audiences of that fact, because his lively mixes and mashups are wonderfully human. "Shout" by Tears for Fears overlaps with Biggie's "Goin' Back to Cali," for example. When not mashing classic hip-hop with rock, Ataxic adheres to the philosophy that clubgoers should pay money at the door to be exposed to new tracks, spun live by a DJ who is a trusted tastemaker, rather than request the songs played over and over on the radio. Otherwise, "Save your $10 and stay in your car," he advises. It's a mentality that thrives in clubs on the coasts but has a hard time catching on in the Midwest. But Ataxic is patient, and he's so sweet at heart that he'll still throw on an overplayed track like T-Pain's "Buy You a Drank" — if asked nicely.
[color=yellow:1b22e1098f][b:1b22e1098f]Best Club DJ (2007)
DJ Shad[/b:1b22e1098f][/color:1b22e1098f]
Will Bernel is a born DJ. If you don't believe, ask the kids at the Ing Roller Rink in Rockford, Illinois, where Bernel began his spinning career at the age of 15. Now calling himself DJ Shad (say shod), Bernel has run roughshod over the scene, riding high with a fluency in things both esoteric and cutting-edge mainstream. He's a master of that filthy, strange, all-American art form known as Baltimore house, and when he spins at Club Kandi in the West Bottoms, local radio DJs drop in to find out what club anthems he's going to break. To know Shad is to respect him.
[color=yellow:1b22e1098f][b:1b22e1098f]Best MC (2007)
Approach[/b:1b22e1098f][/color:1b22e1098f]
Approach built his local fanbase and reputation as a live exciter with music funkier than that to-go box of pork lo mein you left in the backseat of your car. His 2006 CD, The Nu, mixed live by DJ Sku — with whom Approach has enjoyed a marriage made in hip-hop heaven the past few years — upheld the party-starting reputation of the rapper sometimes known as Al Japro. But it's his upcoming release, Welcome to Share, that has our jaws really dropping. Collaborating with producers Oh No and Salva, Approach has reinvented his sound via hard-edged, squelchy electro beats and high-calorie verse that would add 10 pounds to Kanye West's and Daft Punk's respective waistlines. Unfortunately for us, Approach has announced plans to relocate to San Francisco and rep KC there. Bay Area punks better recognize, or there'll be some kinda hell to pay.
