Topic: Scion Presents: The Prospect
- Mar 29, 2007 09:31pm by Fur1ous - "She said, 'who the fuck died and made you God?' I said, Jesus"
PRESS RELEASE: Scion Teams Up With Hi-Tek For Unsigned Emcee Competition
Scion is helping unsigned emcees get their voices heard with a contest entitled "The Prospect." The competition brings the contestants into the recording studio with super producer Hi-Tek and puts them in front of the camera to create their own music video.
Beginning April 9th, unsigned emcees will have one month to submit their fiercest song to www.scionprospect.com, with the hopes of becoming the next Prospect. A formidable judging panel including executive editor of The Source, Ryan Ford; Def Jam's Vice President of Artist & Repertoire, Lenny S; and Hi-Tek will review all eligible entries. These experienced players will be looking for the best flows and most imaginative lyrics to select one finalist in July 2007.
Produced by non-traditional marketing firm Inform Ventures, The Prospect has a lot more in store for this year's rising star. The winner will work with Hi-Tek to develop their song and shoot a video produced by Scion. The artist, music video, and song will be promoted and launched online and in the press through an innovative marketing program designed to increase the artist's exposure.
This is not the first time Scion hands the mic to an up-and-coming emcee. Through the NEXTUP contest, which the Prospect evolved from, Scion unearthed amazing underground talent. Discoveries included Brooklyn's Junk Science and Kansas City's Reach who were awarded a prize package that included a Scion-funded music video.
Hip-hop is a sound and a culture that is based on undeniable talent, displayed live in impromptu freestyle battles. This pure and true talent has kept hip-hop a vital brand of music, filled with an independent spirit on which Scion thrives.
"Many artists contemplate whether they should sign to a major label or go the independent route," said Jeri Yoshizu, Scion sales promotions manager. "We hope the Prospect will provide them additional opportunities to help make an informed decision about their career."
The Prospect continues in the Scion tradition of offering underground artists an alternative entry into the mainstream music business. Programs like Scion's ongoing A/V Recording Project have released the works of both undiscovered artists as well as legends, including the recently released mix CD featuring DJ Cutler, Connie Price and the Keystones, and Big Daddy Kane.
"I absolutely feel the winner of the Scion's Emcee Competition will benefit for various reasons," stated Lenny S. when asked if The Prospect could really make a difference for promising artists. "First, the winner gets one step closer to reaching their goal of getting a record deal. For example, they will be exposed to credible A&R reps who have either signed or worked with gold and platinum selling artists and/or major record companies. Second, the hands on experience of recording with a producer who is diverse enough to have worked with artists from Mos Def to 50 Cent is priceless and an opportunity that is not easy to come by."
Scion recognizes that as the desktop production technology booms, homegrown music is finding its own voice. Trumping traditional distribution with on-line sharing and trading, these underground artists are rewriting the rules of the recording industry.
"The Prospect competition is part of this evolution, driving it in exciting new directions," said Yoshizu. "We want to be there to help these bourgeoning voices find an outlet." (Press Release)
- Mar 29, 2007 10:48pm by Reach. - Peace and oneness,
www.emceereach.com
www.myspace.com/reach
www.twitter.com/emceereach
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www.cdbaby.com/cd/reachmusic2
www.cdbaby.com/cd/reachmusic Location: Kansas City
In all of that... All I really saw was Hi-Tek's name...
- Mar 29, 2007 10:54pm by NRG - livin the art that is life !
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[quote:c216cd929e="Reach."]In all of that... All I really saw was Hi-Tek's name...[/quote:c216cd929e]
if I can jump on here too, I don't see anything about what Scion is committed to do for you the submittee mentioned.
read it several times all the while asking " what's in this for ME" before you submitted anything original to anyone not offering you clear benefits
that is a rule of thumb
- Mar 30, 2007 04:00am by Fur1ous - "She said, 'who the fuck died and made you God?' I said, Jesus"
the chance to go into the studio and record with Hi Tek is enough for me....
- Mar 30, 2007 06:39am by JDFlow - [url=http://www.my.rawkus.com/profile/jdflow]JDFlow on Rawkus[/url]
[url=http://www.myspace.com/jdflow]JDFlow on Myspace[/url]
[url=http://ccedistribution.blogspot.com/]Distribution & Marketing[/url] Location: Seattle
[quote:9c5e6c7eea="Fur1ous"]The Prospect has a lot more in store for this year's rising star. The winner will work with Hi-Tek to develop their song and shoot a video produced by Scion. The artist, music video, and song will be promoted and launched online and in the press through an innovative marketing program designed to increase the artist's exposure.[/quote:9c5e6c7eea]
You didn't read this part?
- Mar 30, 2007 08:24am by NRG - livin the art that is life !
www.64111clinic.com fam
www.nrginmotion.com massage
www.myspace.com/nrginmotion world community Location: havenhouse KCK/ 64111 Clinic 4 Life
[quote:0713a47a0b="Fur1ous"]the chance to go into the studio and record with Hi Tek is enough for me....[/quote:0713a47a0b]
that was my point you found out what would be in it for you!
its all good once you know that
- Mar 30, 2007 08:28am by NRG - livin the art that is life !
www.64111clinic.com fam
www.nrginmotion.com massage
www.myspace.com/nrginmotion world community Location: havenhouse KCK/ 64111 Clinic 4 Life
[quote:35361894c5="JDFlow"][quote:35361894c5="Fur1ous"]The Prospect has a lot more in store for this year's rising star. The winner will work with Hi-Tek to develop their song and shoot a video produced by Scion. The artist, music video, and song will be promoted and launched online and in the press through an innovative marketing program designed to increase the artist's exposure.[/quote:35361894c5]
You didn't read this part?[/quote:35361894c5]
sounds good doesn't it? when you get to the table because there are no specific details regarding the release of the song or video not to mention the innovative marketing strategy, its usually too late to turn back then
not nay saying just saying once you know what you wanna get out of the situation you might have more questions for them to answer.
- Apr 1, 2007 10:54pm by yady - amateurs practice till they get it right, professionals practice till they cant get it wrong.
www.soulserverskc.com
www.myspace.com/djyady Location: KC
[quote:40bef13e62="NRG"][quote:40bef13e62="JDFlow"][quote:40bef13e62="Fur1ous"]The Prospect has a lot more in store for this year's rising star. The winner will work with Hi-Tek to develop their song and shoot a video produced by Scion. The artist, music video, and song will be promoted and launched online and in the press through an innovative marketing program designed to increase the artist's exposure.[/quote:40bef13e62]
You didn't read this part?[/quote:40bef13e62]
sounds good doesn't it? when you get to the table because there are no specific details regarding the release of the song or video not to mention the innovative marketing strategy, its usually too late to turn back then
not nay saying just saying once you know what you wanna get out of the situation you might have more questions for them to answer.[/quote:40bef13e62]
After going to school for advertising and marketing, and working for a few different advertising/marketing firms this is a very generic statement That is told to any potential client. Unfortunately nrg is right, in this type of situation by the time you hit that table it's too late and now your listening. There are no questions, no comments, nothing. The "innovative marketing program" at most firms means the internet. It's someone doing the same thing you can do yourself.
Like nrg i'm not nay saying at all. just clearing up a bullcrap business
line. If i was a rapper i'd probably try it just to do something with tek, but i wouldnt rely on the "innovative marketing program".
Reach, what has scion done after your winning of the next up competition? i know the video got made, but did they do any promotion of it or of you?
- Apr 2, 2007 02:35pm by Reach. - Peace and oneness,
www.emceereach.com
www.myspace.com/reach
www.twitter.com/emceereach
www.youtube.com/reachtv
www.cdbaby.com/cd/reachmusic2
www.cdbaby.com/cd/reachmusic Location: Kansas City
There are three different firms that represent Scion so I'm not sure that my own experience with Inform Ventures will help (as I don't know who is hosting this competition), but here goes...
Continue with everything you've planned...
I cannot stress that enough.
The firms that represent Scion have so many other things to attend to that the winner of this contest will almost certainly be forced into a long and drawn out waiting period. From organizing tours, to shooting documentaries, to parties and events that promote the company and so on... You will not be their only priority. Keep this in mind...
Be prepared to capitalize off of any such contest ON YOUR OWN.
Also be prepared to present your own agenda to the firm and see what they'll be willing to provide resources on (from distribution, to touring, etc.).
The firms do a good job of promoting the artists who win their contests though. Even through the Internet. I wouldn't undersell the visibility that they provide for artist they work with, but... Don't rely upon it.
Have your own plan. Follow through with those plans...
Scion isn't necessarily going to provide you with anything more than is spelled out in the contest verbiage, BUT depending upon their schedule, budget and your personal accountability there could be future opportunities.
They are all about continued support of the artists they work with; however, there are no guarantees so just be prepared to continue on your own path as though you never entered that contest.
- Apr 2, 2007 05:40pm by NRG - livin the art that is life !
www.64111clinic.com fam
www.nrginmotion.com massage
www.myspace.com/nrginmotion world community Location: havenhouse KCK/ 64111 Clinic 4 Life
reach is right and remember always keep a little stealth up your sleeves.
- Apr 2, 2007 06:04pm by Reach. - Peace and oneness,
www.emceereach.com
www.myspace.com/reach
www.twitter.com/emceereach
www.youtube.com/reachtv
www.cdbaby.com/cd/reachmusic2
www.cdbaby.com/cd/reachmusic Location: Kansas City
Always...
- Apr 5, 2007 09:15pm by yady - amateurs practice till they get it right, professionals practice till they cant get it wrong.
www.soulserverskc.com
www.myspace.com/djyady Location: KC
cool thank you reach, for that input.
